The war against publishers and fake news has been in high swing by Facebook. Google has now also joined the bandwagon and in its primary attempt, banned two hundred publishers from using Google ads.
The ban was part of a recent update to an existing policy that prohibits websites that mislead users with their content. Much like Social media monster, Google has been under bigger scrutiny for its role in the spreading of bad and misleading news since November, a time when the US elections dominated headlines.
The same month, Google has replaced certain aspects of its Adsense policy, which now prohibits sites that:
“Misstate, misrepresent, or conceal detail about the publisher, the publisher’s content or the initial objective.”
Google penalizes such sites by revoking their use of advertisements for monetization objectives.
On Wednesday, Google said that during the last two months, it has reviewed over five hundred and fifty websites since latest policy changes which have resulted in nearly two hundred permanent, irremovable bans. Another one hundred and forty websites have been temporarily banned from using Google Adsense.
In 2016, Search engine monsters saw the rise of tabloid cloakers. Tabloid cloakers are generally advertisements that impersonate a news website. For instance, you will click on an ad presenting anything of your interest such as political news or etc; it instead takes you to other spam websites such as ads for those weight-loss items or any other kind of spam.
Fake news content was not just thing that got banned, as around 47,000 spam websites along with another 6,000 fake ads were also banned from Google Adsense.
The firm also exposed that it took down 1.7 billion ads for different policy violation in 2016, as matched to 780 million in 2015. Google has more and more been criticized for the way its algorithms show up certain news sources as well.